Pink and Blue Strategies · For campaigns and the organizations behind them

Your opposition's message is building on social media right now.

Don't be caught off guard. Pink and Blue Strategies watches the attacks on your race as they form, helps you answer them, and checks every word of the answer before it airs.

Book a 30-minute walkthrough How it fits your budget →

88,000+channels tracked
1.2M+posts analyzed
20platforms
Since 2023continuous data

What we do

1

Social media monitoring

We watch 88,000+ channels across 20 platforms and tell you what is being said about your race, who is saying it, and how far it is traveling, before it reaches the mainstream.

How it works →
2

Responses that work

Answers built from experience: Ari Drennen is a trans woman who has worked on campaigns and spent years on the disinformation beat. We help you decide what to answer and how, in your candidate's voice.

How it works →
3

Fact-checking your response ads

Every claim in your response is tied to a primary source before it airs, so nothing you say hands the other side a second story.

How it works →
This week · October 13–19, 2026

Where the conversation about trans issues landed

Which states the past seven days of posts were about. Darker means more attention.

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LessMoreSee the full weekly preview →

Built to fit a campaign budget

One contract, not a vendor stack

Tracking the opposition, opposition research, and rapid response often come from three places: a listening tool, an oppo shop, and whoever on staff has time. Here they're one contract, running on one set of data.

Works with the team you already have

We don't buy ads or run your email and texts. We hand your digital and comms teams what's coming, who's behind it, and what has worked before, in time to use it.

Scoped to the race

A House race, a statewide campaign, or a ballot measure: the scope follows the stakes and the calendar, through Election Day.

Start with a fixed fee

Not ready for a retainer? A fixed-fee audit shows what the monitoring finds on your race before you commit to anything ongoing.

Talk through your budget →

1 · Social media monitoring

Know what's moving before it hits the mainstream

A monitoring system tracking 88,000+ channels across 20 platforms — Twitter/X, Facebook, TikTok, YouTube, Telegram, Truth Social, Substack, podcasts, and the rest of the ecosystem where narratives actually start. Every post is scored for engagement, every channel classified by political lean (hand-audited, not just keyword-guessed), so a briefing can say not just what is spreading but whose audiences it's reaching.

What you get

  • Recurring intelligence briefings — weekly through election season
  • Breakout detection: the story that's about to jump ecosystems
  • Narrative histories: when a claim started, who amplified it, how it mutated

Where it's proven

Powers weekly electoral intelligence briefings for the Transgender Freedom Alliance through the 2026 cycle, and the story-detection layer for everything else on this page.

2 · Responses that work

Answers built from experience, not a hunch

Ari Drennen is a trans woman who has worked on campaigns and covered the disinformation beat, including four years as LGBTQ Program Director at Media Matters for America. That experience shapes every response: which attacks need an answer, who should deliver it, and what has held up when the same line ran in other races. Each response is grounded in the record of who is behind the attack, what they have said before, and who pays for it.

What you get

  • A call on each attack: answer it, reframe it, or leave it alone
  • Same-day response drafts in your candidate's voice
  • Opposition research on the messengers, groups, and funders behind the attack
  • How the same attack played in other races, and which answers held up

Where it's proven

Weekly electoral briefings for the Transgender Freedom Alliance through the 2026 cycle, tracking how anti-trans attacks move across the battleground states and how campaigns answer them.

By design Nothing ever auto-posts. A person sees, approves, and publishes every word.
3 · Fact-checking your response ads

Every claim checked before it airs

A response ad that gets one fact wrong gives the other side a second story. Before a spot airs, we substantiate it line by line: every claim tied to a primary source, whether that's the vote, the filing, or the quote in its full context, assembled as the backup documentation broadcasters and legal reviewers ask for. When a line can't be sourced, we flag it and offer language that can be.

What you get

  • Line-by-line backup for TV, digital, and mail, with primary sources
  • Flags on any claim that can't be supported, each with replacement language
  • Review of the social posts and statements that go out alongside the ad

Where it's proven

Ad-claim substantiation for Reproductive Freedom for All (with Spark Solutions), and independent fact-check rounds on every briefing delivered to the Transgender Freedom Alliance.

Why one firm for all three

One data spine

The monitoring system feeds everything else. Your rapid response knows the story's history; your opposition research starts from everything the other side has already posted. Separate vendors give you separate databases that have never met.

Evidence discipline

Every capability has a blocking fact-check built in — because in this work, one wrong claim costs more than a year of right ones. Deliverables cite primary sources, and uncertainty is labeled, not buried.

Human in the loop, everywhere it matters

Automation does the watching, sorting, and drafting. People make every judgment call that touches the public: what to say, whether it's true, when to post.

Boutique economics

This stack was built lean because it had to be. You get enterprise-class capability without the enterprise contract, and decisions from a principal — not an account manager.

Where most clients start

Two fixed-scope engagements, each designed to prove the stack on your issue before you commit to anything ongoing.

Fixed fee · delivered in 3 weeks

The Cycle Narrative Audit

A retrospective on how the attacks on your issue actually moved through the 2026 cycle: which ecosystems carried them, which messengers made them travel, which responses held up — built from 1.2 million already-collected posts and tailored to your states and priorities.

  • Written audit with sourced findings
  • Briefing for your team, recorded
  • A short list of what to watch in 2027
January–May 2027 · monthly

Session Watch

Monitoring built around the state legislative calendar, when anti-LGBTQ bills and the narratives behind them move fastest. Know which bills are gaining attention online before they hit the mainstream, and which lines of attack are being road-tested.

  • Biweekly briefings, weekly at peak
  • Same-day alerts when a story starts to break out
  • Optional rapid-response drafting add-on

Scope one for your organization

Ways to engage

ModelWhat it looks like
Monitoring retainerRecurring intelligence briefings on your issue space — biweekly baseline, weekly through election season.
Election sprintThe full stack, high cadence, for a defined window: monitoring and rapid response through Election Day.
Research projectOpposition research, a backgrounder, or ad backup, scoped per project.
Build & transferI stand up a version of this stack inside your organization, train your team, and hand over the keys.